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Innovation Blog: Methods, Trends & Case Studies
Discover practical and inspiring ideas, tips, case studies, and insights on innovation management, business transformation, business models, and product development for startups and SMEs.
Practical knowledge and fresh perspectives for future-oriented companies.
On the INNOVATION& Blog, I publish weekly articles on new ideas, trends, and developments in innovation, business design, and transformation—drawing from both research and practice—to help strengthen your digital mindset.
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The latest blog articles on innovation management, business model design, innovation methods, innovation strategy, case studies, best practices, and much more:
From Homo Possidens to Homo Utens: Why Startups Favor Access Over Ownership
Traditional companies focus on ownership, but innovation works differently today. Startups as Homo Utens leverage access to resources, platforms, and ecosystems instead of assets. Access over ownership enables fast experiments, learning, and scaling. Innovation favors flexibility, speed, and value creation—ownership comes later, after impact is proven.
Yetvart Artinyan
Sep 164 min read
Are You Bleeding Margin While Chasing Growth?
Churn is the silent killer behind the race for growth. Companies often chase new customers while quietly losing the ones they already have. This “silent churn” happens quietly and unnoticed—until it’s too late. Real growth doesn’t come from endless acquisition but from building trust and deepening retention. That’s how you create lasting, sustainable growth.
Yetvart Artinyan
Jul 294 min read
The Intrapreneurship Gap
Most companies say “Innovate”—but block real intrapreneurs with outdated systems. Innovation doesn’t die from lack of ideas. It dies from lack of air cover, slack time, and pathways to act. My new piece breaks down why bottom-up ideas get ignored, and what it takes to make intrapreneurship real. Ready to check your org's readiness? Grab the Trigger Cards and test it yourself.
Yetvart Artinyan
Jul 223 min read
Flipping the Fundraising Script: Who Really Sets the Pace?
Founders focus on how much money to raise and what equity to give. But the real question is: how much growth does the investor need — and how fast? This article flips the script on fundraising and uncovers the hidden power dynamic between founders and VCs. Before you raise, ask: are you building your company — or their return?
Yetvart Artinyan
Jul 153 min read
Beyond Disruption - Rethinking Innovation Strategy in a Post-Crisis World
Most organisations say they want innovation. Few are structurally ready for what it truly requires. This post explores why innovation fails quietly in mature companies—not from lack of ideas, but from systems built to eliminate uncertainty. Learn the five dimensions that determine whether innovation becomes a real capability or just theatre. Includes a practical scorecard and questions to challenge your current setup.
Yetvart Artinyan
Jul 84 min read
Treat innovation like your health: Why most investments come too late
Most companies treat innovation like emergency care—reactive, costly, and often too late. This article explores why early, preventive innovation leads to better outcomes. Using a healthcare metaphor, it shows how to invest before the crisis hits, spot weak signals, and build long-term adaptability into your business model. Shift from survival mode to sustained vitality.
Yetvart Artinyan
Jun 174 min read
Who pays for innovation – and what’s the return?
Innovation funding often fails not due to weak ideas, but unclear internal contracts. Innovation teams face cuts when they don’t fit core business logic. To survive, innovation needs dedicated funding, fit-for-purpose metrics, and strategic mandates. It must be seen not as cost, but as market intelligence. Rethink who pays—and what returns matter across types of innovation.
Yetvart Artinyan
Jun 104 min read
🧭 Not all leaders are built for all seasons. Find your sweet spot—and lead where you bring the most value.
Many claim to coach or lead startups without ever having built one. This post explores why real leadership is contextual, lived—not just learned—and why knowing your “phase fit” is key to making a real impact.
Yetvart Artinyan
Jun 33 min read
Innovation isn’t broken — But it’s a lie in most corporates
Everyone talks about it. Few mean it. Even fewer do it.
Real innovation demands risk, urgency — and entrepreneurs, not internal tourists.
👉 Why most corporate labs fail — and what it takes to build for real.
Yetvart Artinyan
May 264 min read
Pirates in corporate innovation? Cut the nonsense
"Be a pirate!" sounds cool—until you realise companies don’t want pirates. They want control. Real innovators aren’t outlaws; they’re entrepreneurial traders. Pirates burn bridges. Traders build trade routes. Pirates get hunted. Traders change systems from within. So ask yourself: Do you want to be a pirate—or build the future? 🏴☠️ or 🚢
Yetvart Artinyan
May 203 min read
Benchmarking your innovation against your industry will kill you
Many companies benchmark their innovation efforts within their industry — falling into the trap of the Handorgel Effect. This article explains why real innovation requires breaking away from the industry's rhythm and benchmarking against the outsiders aiming to disrupt your market.
Yetvart Artinyan
May 132 min read
Stop saying ‘Fail Fast’ – it’s terrible advice
Why 'Fail Fast' is overrated: real innovation comes from smart experiments, not glorified mistakes. Test smarter, not harder.
Yetvart Artinyan
May 63 min read
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