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Innovation Blog - News and Trends for Innovation People
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.


Treat innovation like your health: Why most investments come too late
Most companies treat innovation like emergency care—reactive, costly, and often too late. This article explores why early, preventive innovation leads to better outcomes. Using a healthcare metaphor, it shows how to invest before the crisis hits, spot weak signals, and build long-term adaptability into your business model. Shift from survival mode to sustained vitality.

Yetvart Artinyan
Jun 174 min read


Who pays for innovation – and what’s the return?
Innovation funding often fails not due to weak ideas, but unclear internal contracts. Innovation teams face cuts when they don’t fit core business logic. To survive, innovation needs dedicated funding, fit-for-purpose metrics, and strategic mandates. It must be seen not as cost, but as market intelligence. Rethink who pays—and what returns matter across types of innovation.

Yetvart Artinyan
Jun 104 min read


🧭 Not all leaders are built for all seasons. Find your sweet spot—and lead where you bring the most value.
Many claim to coach or lead startups without ever having built one. This post explores why real leadership is contextual, lived—not just learned—and why knowing your “phase fit” is key to making a real impact.

Yetvart Artinyan
Jun 33 min read


Innovation isn’t broken — But it’s a lie in most corporates
Everyone talks about it. Few mean it. Even fewer do it.
Real innovation demands risk, urgency — and entrepreneurs, not internal tourists.
👉 Why most corporate labs fail — and what it takes to build for real.

Yetvart Artinyan
May 264 min read


Pirates in corporate innovation? Cut the nonsense
"Be a pirate!" sounds cool—until you realise companies don’t want pirates. They want control. Real innovators aren’t outlaws; they’re entrepreneurial traders. Pirates burn bridges. Traders build trade routes. Pirates get hunted. Traders change systems from within. So ask yourself: Do you want to be a pirate—or build the future? 🏴☠️ or 🚢

Yetvart Artinyan
May 203 min read


Benchmarking your innovation against your industry will kill you
Many companies benchmark their innovation efforts within their industry — falling into the trap of the Handorgel Effect. This article explains why real innovation requires breaking away from the industry's rhythm and benchmarking against the outsiders aiming to disrupt your market.

Yetvart Artinyan
May 132 min read


Stop saying ‘Fail Fast’ – it’s terrible advice
Why 'Fail Fast' is overrated: real innovation comes from smart experiments, not glorified mistakes. Test smarter, not harder.

Yetvart Artinyan
May 63 min read
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