Most organisations say they want innovation. Few are structurally ready for what it truly requires. This post explores why innovation fails quietly in mature companies—not from lack of ideas, but from systems built to eliminate uncertainty. Learn the five dimensions that determine whether innovation becomes a real capability or just theatre. Includes a practical scorecard and questions to challenge your current setup.

Most organisations say they want innovation. Few are structurally ready for what it truly requires. This post explores why innovation fails quietly in mature companies—not from lack of ideas, but from systems built to eliminate uncertainty. Learn the five dimensions that determine whether innovation becomes a real capability or just theatre. Includes a practical scorecard and questions to challenge your current setup.

Connected Strategy is practical and relevant—but starts too late. It optimizes customer relationships after someone is already visible as a buyer. But people don’t start with a product; they start with friction. This piece contrasts Connected Strategy with Jobs to be Done thinking—arguing that innovation must begin with hidden needs, not observed behaviour.