INNOVATORS TOOLKIT

Innovation tools that actually make a difference

Innovation doesn’t fail because of ideas—it fails because of missing logical processes and validations.

Our modular innovation toolkits give you a clear structure to develop new products, services, or business models faster, more customer-focused, and with less risk.

Whether you’re a startup, SME, or corporate, our toolkits help you answer key questions like:

What do our users really want?
Where is the real market potential?
Which assumptions should we test first?
How do we prioritize our ideas?
How do we future-proof our business model?

Example

All tools are based on proven methods like Jobs to be Done, Lean Startup, Design Thinking, and Business Model Innovation – practical, ready to use, and designed for real-world impact. Perfect for teams that want more than just pretty Post-its.

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THE INNOVATION FRAMEWORK

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Innovation Framework: From Uncertainty to Execution

Innovation is not a linear process.
Between the vague sense that something needs to change and a successful market launch lies a journey through four critical zones.
Our framework helps you navigate that journey – with clear steps, supporting tools, and decision logic for every phase.

The Four Zones of Innovation

1. Twilight Zone – Navigating the Fog

This is where it all begins: with vague discomfort, external pressure, or internal tension. It's still unclear what needs to change – but one thing is certain: business as usual is no longer an option.

Typical challenges: Unclear opportunities, conflicting signals, diffuse urgency
Goal: Shift from gut feeling to strategic search direction
Output: Opportunity framing, relevance check, strategic focus

2. Problemize Zone – Understand Needs, Not Just Push Ideas

This phase is about uncovering real user problems and unmet needs. Instead of jumping to solutions, the focus is on identifying the right problem.

Typical challenges: No clear problem-market fit, internal solution bias
Goal: Identify user needs, uncover jobs to be done, prioritise opportunity spaces
Output: JTBD matrix, customer evidence tracker, problem hypotheses

3. Solutionize Zone – Build Solutions That Matter

Now it’s time to test, not just imagine. Prototypes, experiments, and test markets help validate what works—and what doesn’t.

Typical challenges: Ideas without traction, endless concepts with no feedback
Goal: Test assumptions, sharpen the value proposition, evaluate the business model
Output: Assumption testing planner, business model navigator, solution roadmap

4. Go-to-Market Zone – From Promise to Reality

This is where execution counts: scaling, launching, and proving the business. Focus shifts to traction, user adoption, and impact—without losing sight of the customer.

Typical challenges: No market traction, failure to transition into the core business
Goal: Market test, go-to-market strategy, operating model
Output: Launch canvas, traction metrics, innovation portfolio integration

Why This Framework?

Structure in uncertainty: Clear phases provide direction even in complex situations
Right questions at the right time: Avoids jumping too early to solutions
Tool-supported: Each zone is backed by actionable innovation tools
Strategic alignment: Works with innovation portfolios, boards, and venture processes