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Innovation Blog - News and Trends for Innovation People
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.


Jobs to be done - When people aren’t customers yet
Connected Strategy is practical and relevant—but starts too late. It optimizes customer relationships after someone is already visible as a buyer. But people don’t start with a product; they start with friction. This piece contrasts Connected Strategy with Jobs to be Done thinking—arguing that innovation must begin with hidden needs, not observed behaviour.

Yetvart Artinyan
2 days ago4 min read


Treat innovation like your health: Why most investments come too late
Most companies treat innovation like emergency care—reactive, costly, and often too late. This article explores why early, preventive innovation leads to better outcomes. Using a healthcare metaphor, it shows how to invest before the crisis hits, spot weak signals, and build long-term adaptability into your business model. Shift from survival mode to sustained vitality.

Yetvart Artinyan
Jun 174 min read


Who pays for innovation – and what’s the return?
Innovation funding often fails not due to weak ideas, but unclear internal contracts. Innovation teams face cuts when they don’t fit core business logic. To survive, innovation needs dedicated funding, fit-for-purpose metrics, and strategic mandates. It must be seen not as cost, but as market intelligence. Rethink who pays—and what returns matter across types of innovation.

Yetvart Artinyan
Jun 104 min read


🧭 Not all leaders are built for all seasons. Find your sweet spot—and lead where you bring the most value.
Many claim to coach or lead startups without ever having built one. This post explores why real leadership is contextual, lived—not just learned—and why knowing your “phase fit” is key to making a real impact.

Yetvart Artinyan
Jun 33 min read


Innovation isn’t broken — But it’s a lie in most corporates
Everyone talks about it. Few mean it. Even fewer do it.
Real innovation demands risk, urgency — and entrepreneurs, not internal tourists.
👉 Why most corporate labs fail — and what it takes to build for real.

Yetvart Artinyan
May 264 min read


Pirates in corporate innovation? Cut the nonsense
"Be a pirate!" sounds cool—until you realise companies don’t want pirates. They want control. Real innovators aren’t outlaws; they’re entrepreneurial traders. Pirates burn bridges. Traders build trade routes. Pirates get hunted. Traders change systems from within. So ask yourself: Do you want to be a pirate—or build the future? 🏴☠️ or 🚢

Yetvart Artinyan
May 203 min read


Benchmarking your innovation against your industry will kill you
Many companies benchmark their innovation efforts within their industry — falling into the trap of the Handorgel Effect. This article explains why real innovation requires breaking away from the industry's rhythm and benchmarking against the outsiders aiming to disrupt your market.

Yetvart Artinyan
May 132 min read


Stop saying ‘Fail Fast’ – it’s terrible advice
Why 'Fail Fast' is overrated: real innovation comes from smart experiments, not glorified mistakes. Test smarter, not harder.

Yetvart Artinyan
May 63 min read


From pioneer to sunset: The rise and fall of Skype through the lens of network effects
Skype’s rise and fall shows the limits of network effects — from global verb to sunset product, its legacy shaped how we communicate today.

Yetvart Artinyan
Apr 285 min read


Igniting network effects: The hardest game in tech startups
How to ignite network effects on your platform: overcome the cold start and build the foundation for scalable, self-reinforcing growth.

Yetvart Artinyan
Apr 224 min read


Positive and negative spirals in network effects: The case of clubhouse
Exclusivity sparks growth, but sustaining quality at scale defines survival. Clubhouse shows how fast network effects can flip.

Yetvart Artinyan
Apr 154 min read


Innovation methods, tools and frameworks: From micro-ontologies to macro-ontologies for holistic innovation strategies
Discover how innovation frameworks evolve by integrating tools and processes into holistic systems for continuous growth and validation.

Yetvart Artinyan
Apr 74 min read


Are Large Language Models the future of innovation—or its biggest threat?
Innovators are turning to Large Language Models (LLMs) like ChatGPT, Google Bard, Microsoft Bing, Meta's LLaMa, and others to speed up tasks

Yetvart Artinyan
Mar 315 min read


Disruptive Innovation: Why SMEs should challenge the giants now
SMEs can thrive by leveraging agility, digital tools & customer focus—disrupting markets where big players fail to adapt.

Yetvart Artinyan
Mar 255 min read


Your innovation will fail - Unless you learn to fire your assumptions (and maybe yourself)
Kill assumptions before they kill your business. Innovation isn't about ideas—it's about firing the wrong ones fast.

Yetvart Artinyan
Mar 183 min read


Cracks in the system: How entrepreneurial innovators can spot and leverage opportunities
Many companies build their business models like massive castle walls: solid, proven, and designed for long-term returns. These walls can end

Yetvart Artinyan
Mar 114 min read


The Horizons Model and the myth of being in control of time in innovation
For nearly two decades, companies have used frameworks like McKinsey’s “Three Horizons” model to manage innovation activities and allocate r

Yetvart Artinyan
Mar 45 min read


The Corporate Innovation Hangover: Between Theater and Renewal
Over the past two decades, companies have embraced the need for Digital Transformation. Driven by technologies, social and political changes

Yetvart Artinyan
Feb 253 min read


Between Romance and Reality: Why Startups Often Fail to Achieve Market Success
Innovation is not just measured by what you achieve, but by how you achieve it. It's the alignment of strategy with culture, Running a start

Yetvart Artinyan
Feb 184 min read


When Startups Fail: Protecting Your Mental Health and Moving On as an Entrepreneur
Startups fail. That’s not news. What’s surprising is how many people misinterpret failure. Instead of seeing it as a necessary step in the e

Yetvart Artinyan
Feb 114 min read
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