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Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.


Pirates in corporate innovation? Cut the nonsense
"Be a pirate!" sounds cool—until you realise companies don’t want pirates. They want control. Real innovators aren’t outlaws; they’re entrepreneurial traders. Pirates burn bridges. Traders build trade routes. Pirates get hunted. Traders change systems from within. So ask yourself: Do you want to be a pirate—or build the future? 🏴☠️ or 🚢

Yetvart Artinyan
1 day ago3 min read


Benchmarking your innovation against your industry will kill you
Many companies benchmark their innovation efforts within their industry — falling into the trap of the Handorgel Effect. This article explains why real innovation requires breaking away from the industry's rhythm and benchmarking against the outsiders aiming to disrupt your market.

Yetvart Artinyan
May 132 min read


Stop saying ‘Fail Fast’ – it’s terrible advice
Why 'Fail Fast' is overrated: real innovation comes from smart experiments, not glorified mistakes. Test smarter, not harder.

Yetvart Artinyan
May 63 min read


From pioneer to sunset: The rise and fall of Skype through the lens of network effects
Skype’s rise and fall shows the limits of network effects — from global verb to sunset product, its legacy shaped how we communicate today.

Yetvart Artinyan
Apr 285 min read


Igniting network effects: The hardest game in tech startups
How to ignite network effects on your platform: overcome the cold start and build the foundation for scalable, self-reinforcing growth.

Yetvart Artinyan
Apr 224 min read


Positive and negative spirals in network effects: The case of clubhouse
Exclusivity sparks growth, but sustaining quality at scale defines survival. Clubhouse shows how fast network effects can flip.

Yetvart Artinyan
Apr 154 min read


Innovation methods, tools and frameworks: From micro-ontologies to macro-ontologies for holistic innovation strategies
Discover how innovation frameworks evolve by integrating tools and processes into holistic systems for continuous growth and validation.

Yetvart Artinyan
Apr 74 min read


Are Large Language Models the future of innovation—or its biggest threat?
Innovators are turning to Large Language Models (LLMs) like ChatGPT, Google Bard, Microsoft Bing, Meta's LLaMa, and others to speed up tasks

Yetvart Artinyan
Mar 315 min read


Disruptive Innovation: Why SMEs should challenge the giants now
SMEs can thrive by leveraging agility, digital tools & customer focus—disrupting markets where big players fail to adapt.

Yetvart Artinyan
Mar 255 min read


Your innovation will fail - Unless you learn to fire your assumptions (and maybe yourself)
Kill assumptions before they kill your business. Innovation isn't about ideas—it's about firing the wrong ones fast.

Yetvart Artinyan
Mar 183 min read


Cracks in the system: How entrepreneurial innovators can spot and leverage opportunities
Many companies build their business models like massive castle walls: solid, proven, and designed for long-term returns. These walls can end

Yetvart Artinyan
Mar 114 min read


The Horizons Model and the myth of being in control of time in innovation
For nearly two decades, companies have used frameworks like McKinsey’s “Three Horizons” model to manage innovation activities and allocate r

Yetvart Artinyan
Mar 45 min read


The Corporate Innovation Hangover: Between Theater and Renewal
Over the past two decades, companies have embraced the need for Digital Transformation. Driven by technologies, social and political changes

Yetvart Artinyan
Feb 253 min read


Between Romance and Reality: Why Startups Often Fail to Achieve Market Success
Innovation is not just measured by what you achieve, but by how you achieve it. It's the alignment of strategy with culture, Running a start

Yetvart Artinyan
Feb 184 min read


When Startups Fail: Protecting Your Mental Health and Moving On as an Entrepreneur
Startups fail. That’s not news. What’s surprising is how many people misinterpret failure. Instead of seeing it as a necessary step in the e

Yetvart Artinyan
Feb 114 min read


The Intersection of Digital Transformation and Business Model Innovation
Organizations often talk about digital transformation, but let’s be clear: this isn’t about slapping AI onto old systems and calling it a da

Yetvart Artinyan
Feb 44 min read


When “Good Enough” Beats Perfection: How Simple Solutions Disrupt High-Tech Dreams
History is littered with examples where breakthrough innovations lost to simpler, faster-to-market solutions. Betamax was technically superi

Yetvart Artinyan
Jan 284 min read


Gates with teeth: Making tough decisions in your innovation portfolio
Managing an innovation portfolio isn’t about doing more; it’s about doing fewer projects with higher throughput. If you’re running a gated p

Yetvart Artinyan
Jan 213 min read


Measuring Innovation: Aligning Contributions and Accountability within a Framework
Innovation is touted as the lifeblood of business growth and competitive advantage. However, measuring the effectiveness of innovation initi

Yetvart Artinyan
Jan 144 min read


Innovation Trend 2025: Embedding Innovation into Corporate DNA – How Executive Boards and Boards of Directors Can Become Future-Ready
Innovation is often misunderstood in a world marked by growing uncertainties and rapid technological change. It is frequently equated only w

Yetvart Artinyan
Jan 74 min read
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