Innovation Blog: Methods, Trends & Case Studies

Discover practical and inspiring ideas, tips, case studies, and insights on innovation management, business transformation, business models, and product development for startups and SMEs.

Practical knowledge and fresh perspectives for future-oriented companies.

On the INNOVATION& Blog, I publish weekly articles on new ideas, trends, and developments in innovation, business design, and transformation—drawing from both research and practice—to help strengthen your digital mindset.

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The latest blog articles on innovation management, business model design, innovation methods, innovation strategy, case studies, best practices, and much more:

Innovation isn’t broken — But it’s a lie in most corporates

Everyone talks about it. Few mean it. Even fewer do it. Real innovation demands risk, urgency — and entrepreneurs, not internal tourists. 👉 Why most corporate labs fail — and what it takes to build for real.

Yetvart Artinyan

May 264 min read

Pirates in corporate innovation? Cut the nonsense

"Be a pirate!" sounds cool—until you realise companies don’t want pirates. They want control. Real innovators aren’t outlaws; they’re entrepreneurial traders. Pirates burn bridges. Traders build trade routes. Pirates get hunted. Traders change systems from within. So ask yourself: Do you want to be a pirate—or build the future? 🏴☠️ or 🚢

Yetvart Artinyan

May 203 min read

Stop saying ‘Fail Fast’ – it’s terrible advice

Why 'Fail Fast' is overrated: real innovation comes from smart experiments, not glorified mistakes. Test smarter, not harder.

Yetvart Artinyan

May 63 min read