INNOVATION& – The Blog for Innovation, Transformation, and New Business Models

INNOVATION& is the blog by Yetvart Artinyan — for anyone who sees innovation not as a buzzword, but as a strategic capability.

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Here, you’ll find in-depth perspectives, practical tools, and thought-provoking insights on topics like Jobs to Be Done, business model innovation, intrapreneurship, and transformation.

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I write about what truly matters when organizations aim to create something new: spotting opportunities, validating ideas, and embedding innovation into existing structures.

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No hype, no buzzwords — just clarity, structure, and practical guidance.

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INNOVATION& is aimed at leaders, innovators, and decision-makers who don’t just predict the future — they shape it.