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Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.


Yetvart Artinyan
Feb 44 min read
The Intersection of Digital Transformation and Business Model Innovation
Organizations often talk about digital transformation, but let’s be clear: this isn’t about slapping AI onto old systems and calling it a da

Yetvart Artinyan
Jan 284 min read
When “Good Enough” Beats Perfection: How Simple Solutions Disrupt High-Tech Dreams
History is littered with examples where breakthrough innovations lost to simpler, faster-to-market solutions. Betamax was technically superi


Yetvart Artinyan
Jan 213 min read
Gates with teeth: Making tough decisions in your innovation portfolio
Managing an innovation portfolio isn’t about doing more; it’s about doing fewer projects with higher throughput. If you’re running a gated p

Yetvart Artinyan
Jan 144 min read
Measuring Innovation: Aligning Contributions and Accountability within a Framework
Innovation is touted as the lifeblood of business growth and competitive advantage. However, measuring the effectiveness of innovation initi


Yetvart Artinyan
Jan 74 min read
Innovation Trend 2025: Embedding Innovation into Corporate DNA – How Executive Boards and Boards of Directors Can Become Future-Ready
Innovation is often misunderstood in a world marked by growing uncertainties and rapid technological change. It is frequently equated only w

Yetvart Artinyan
Sep 13, 20233 min read
Innovation&: AInflation
When pretrained models and APIs trigger a flood of ideas
In a world defined by exponentially growing technology and its increasingly easy ..

Yetvart Artinyan
May 28, 20235 min read
Innovation&: Inductive Innovation
Inductive innovation is a user-centered approach that revolves around uncovering unserved needs and creating new markets. By keenly ...


Yetvart Artinyan
Mar 1, 20232 min read
Innovation&: 10 reasons for small innovation bets
Small investments in their own innovation bets are a great way for companies to prepare for new ideas and technologies. Through the ...
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