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Innovation Blog - News and Trends for Innovation People
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.


Beyond Disruption - Rethinking Innovation Strategy in a Post-Crisis World
Most organisations say they want innovation. Few are structurally ready for what it truly requires. This post explores why innovation fails quietly in mature companies—not from lack of ideas, but from systems built to eliminate uncertainty. Learn the five dimensions that determine whether innovation becomes a real capability or just theatre. Includes a practical scorecard and questions to challenge your current setup.

Yetvart Artinyan
6 days ago4 min read


Treat innovation like your health: Why most investments come too late
Most companies treat innovation like emergency care—reactive, costly, and often too late. This article explores why early, preventive innovation leads to better outcomes. Using a healthcare metaphor, it shows how to invest before the crisis hits, spot weak signals, and build long-term adaptability into your business model. Shift from survival mode to sustained vitality.

Yetvart Artinyan
Jun 174 min read


Who pays for innovation – and what’s the return?
Innovation funding often fails not due to weak ideas, but unclear internal contracts. Innovation teams face cuts when they don’t fit core business logic. To survive, innovation needs dedicated funding, fit-for-purpose metrics, and strategic mandates. It must be seen not as cost, but as market intelligence. Rethink who pays—and what returns matter across types of innovation.

Yetvart Artinyan
Jun 104 min read


Innovation isn’t broken — But it’s a lie in most corporates
Everyone talks about it. Few mean it. Even fewer do it.
Real innovation demands risk, urgency — and entrepreneurs, not internal tourists.
👉 Why most corporate labs fail — and what it takes to build for real.

Yetvart Artinyan
May 264 min read


Benchmarking your innovation against your industry will kill you
Many companies benchmark their innovation efforts within their industry — falling into the trap of the Handorgel Effect. This article explains why real innovation requires breaking away from the industry's rhythm and benchmarking against the outsiders aiming to disrupt your market.

Yetvart Artinyan
May 132 min read


Are Large Language Models the future of innovation—or its biggest threat?
Innovators are turning to Large Language Models (LLMs) like ChatGPT, Google Bard, Microsoft Bing, Meta's LLaMa, and others to speed up tasks

Yetvart Artinyan
Mar 315 min read


The Corporate Innovation Hangover: Between Theater and Renewal
Over the past two decades, companies have embraced the need for Digital Transformation. Driven by technologies, social and political changes

Yetvart Artinyan
Feb 253 min read


Between Romance and Reality: Why Startups Often Fail to Achieve Market Success
Innovation is not just measured by what you achieve, but by how you achieve it. It's the alignment of strategy with culture, Running a start

Yetvart Artinyan
Feb 184 min read


The Intersection of Digital Transformation and Business Model Innovation
Organizations often talk about digital transformation, but let’s be clear: this isn’t about slapping AI onto old systems and calling it a da

Yetvart Artinyan
Feb 44 min read


When “Good Enough” Beats Perfection: How Simple Solutions Disrupt High-Tech Dreams
History is littered with examples where breakthrough innovations lost to simpler, faster-to-market solutions. Betamax was technically superi

Yetvart Artinyan
Jan 284 min read


Gates with teeth: Making tough decisions in your innovation portfolio
Managing an innovation portfolio isn’t about doing more; it’s about doing fewer projects with higher throughput. If you’re running a gated p

Yetvart Artinyan
Jan 213 min read


Measuring Innovation: Aligning Contributions and Accountability within a Framework
Innovation is touted as the lifeblood of business growth and competitive advantage. However, measuring the effectiveness of innovation initi

Yetvart Artinyan
Jan 144 min read


Innovation Trend 2025: Embedding Innovation into Corporate DNA – How Executive Boards and Boards of Directors Can Become Future-Ready
Innovation is often misunderstood in a world marked by growing uncertainties and rapid technological change. It is frequently equated only w

Yetvart Artinyan
Jan 74 min read


Innovation&: AInflation
When pretrained models and APIs trigger a flood of ideas
In a world defined by exponentially growing technology and its increasingly easy ..

Yetvart Artinyan
Sep 13, 20233 min read


Innovation&: Inductive Innovation
Inductive innovation is a user-centered approach that revolves around uncovering unserved needs and creating new markets. By keenly ...

Yetvart Artinyan
May 29, 20235 min read


Innovation&: 10 reasons for small innovation bets
Small investments in their own innovation bets are a great way for companies to prepare for new ideas and technologies. Through the ...

Yetvart Artinyan
Mar 1, 20232 min read
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