Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
top of page
Yetvart Artinyan - Innovation as a service
Innovation that matters
Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.
Yetvart Artinyan
- Sep 19
- 4 min
The future of Netflix: Balancing personalization, AI, and social connection in a changing world
Netflix has been a dominant force in the entertainment industry for over a decade in Switzerland. Its innovative business model, which disru
Yetvart Artinyan
- Sep 17
- 5 min
Proof of concept without a concept? Chaos is inevitable
In the development of innovations and new products, there is a clear, broad sequence of steps that are essential to maximize the chances of
Yetvart Artinyan
- Sep 11
- 4 min
Idea generators as startup founders and their limits: Why visionaries often fail at socially conveying their ideas to mass market
Innovation drives progress in all areas. However, as important as new ideas and technologies are, not every innovative idea makes it to the
Yetvart Artinyan
- Aug 25
- 8 min
Must-Reads for innovation enthusiasts: Books that will revolutionize your thinking
For everyone fascinated by innovation and looking for inspiring reads, here is a carefully curated list of books that have not only captivat
Yetvart Artinyan
- Aug 19
- 6 min
The most important trends in innovation management for the second half of 2024
In the second half of 2024, innovation managers will face new challenges and opportunities shaped by recent economic and geopolitical develo
Yetvart Artinyan
- Jun 25
- 4 min
Founding a company and the question: "Rich or King?
When founding a company, many entrepreneurs face a fundamental question: What is my primary goal? Do I want to become rich or retain control
Yetvart Artinyan
- Jun 19
- 3 min
Waterfall or agile business model innovation
When developing new business models, companies often fall into the mode of the waterfall approach instead of relying on agile methods of Bus
Yetvart Artinyan
- Jun 13
- 3 min
Is your innovation product an Aspirin, Vitamin or Amphetamine?
In the world of innovation and product development, products are often categorized as "Aspirin" or "Vitamin." These classifications help com
Yetvart Artinyan
- Jun 4
- 3 min
When does your business model expire?
In many large companies, a trend can currently be observed: they are increasingly focusing on their core business and either bringing innova
Yetvart Artinyan
- May 28
- 3 min
Jobs-to-be-Done explained using food rescue apps
In a world where food waste is becoming an increasing problem, apps like Too Good To Go, ResQ Club, and Food Sharing are leading the fight a
Yetvart Artinyan
- May 21
- 2 min
Jobs-to-be-Done - explained using grocery shopping apps
When developing new products or services, it is crucial to understand the actual functional, emotional, and social needs and motivations of
Yetvart Artinyan
- May 14
- 4 min
Why startups claim to have no competition - and why that's not true
I recently heard about a startup claiming to have no direct competition (Mea Culpa: I've said the same thing in previous roles). This statem
Yetvart Artinyan
- Apr 24
- 3 min
The Job-to-be-done mindset explained by a visit to a hair salon
The visit to the hair salon is more than just a simple service. It's about the desire to look fresh for an important occasion, to try out a
Yetvart Artinyan
- Apr 16
- 3 min
What is your innovation arena?
To truly succeed in innovation, companies must further define their business fields and think beyond the traditional boundaries. This articl
Yetvart Artinyan
- Apr 10
- 3 min
Why managers without user interaction risk determining solutions and thus messing up innovations
The danger of decisions made in an ivory tower: Those who do not put on the users' shoes and walk in them stand alone with their...
Yetvart Artinyan
- Apr 3
- 2 min
The Compulsive Solution Syndrome in Innovation
Innovation is often seen as the deployment of cutting-edge technologies. However, even with the best intentions, innovators can fall into th
Yetvart Artinyan
- Mar 27
- 6 min
The true innovation lies in solution liberation: A change in perspective to create customer pull
Still, the emphasis remains on the importance of developing innovative solutions for the problems of tomorrow's customers. Companies invest
Yetvart Artinyan
- Mar 20
- 4 min
Innovation unleashed: How youth is shaping the future
A few days ago, I had the opportunity to co-moderate and conduct a workshop on the topic of Business Model Innovation and Prototyping with M
Yetvart Artinyan
- Mar 12
- 4 min
Risk reduction as a key activity in innovation management
Innovations are often accompanied by considerable uncertainties. To ensure that innovations are not only revolutionary but also profitable,
bottom of page