Innovation Blog

To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.

Why startups claim to have no competition - and why that's not true

Yetvart Artinyan

3 days ago
4 min

Why startups claim to have no competition - and why that's not true

I recently heard about a startup claiming to have no direct competition (Mea Culpa: I've said the same thing in previous roles). This statem

The Job-to-be-done mindset explained by a visit to a hair salon

Yetvart Artinyan

Apr 24
3 min

The Job-to-be-done mindset explained by a visit to a hair salon

The visit to the hair salon is more than just a simple service. It's about the desire to look fresh for an important occasion, to try out a

Yetvart Artinyan

Apr 16
3 min

What is your innovation arena?

To truly succeed in innovation, companies must further define their business fields and think beyond the traditional boundaries. This articl

Why managers without user interaction risk determining solutions and thus messing up innovations

Yetvart Artinyan

Apr 10
3 min

Why managers without user interaction risk determining solutions and thus messing up innovations

The danger of decisions made in an ivory tower: Those who do not put on the users' shoes and walk in them stand alone with their...

The Compulsive Solution Syndrome in Innovation

Yetvart Artinyan

Apr 3
2 min

The Compulsive Solution Syndrome in Innovation

Innovation is often seen as the deployment of cutting-edge technologies. However, even with the best intentions, innovators can fall into th

The true innovation lies in solution liberation: A change in perspective to create customer pull

Yetvart Artinyan

Mar 27
6 min

The true innovation lies in solution liberation: A change in perspective to create customer pull

Still, the emphasis remains on the importance of developing innovative solutions for the problems of tomorrow's customers. Companies invest

Innovation unleashed: How youth is shaping the future

Yetvart Artinyan

Mar 20
4 min

Innovation unleashed: How youth is shaping the future

A few days ago, I had the opportunity to co-moderate and conduct a workshop on the topic of Business Model Innovation and Prototyping with M

Risk reduction as a key activity in innovation management

Yetvart Artinyan

Mar 12
4 min

Risk reduction as a key activity in innovation management

Innovations are often accompanied by considerable uncertainties. To ensure that innovations are not only revolutionary but also profitable,

Revolutionary ideas: How AI tools are transforming the innovation landscape

Yetvart Artinyan

Mar 6
4 min

Revolutionary ideas: How AI tools are transforming the innovation landscape

These days, innovators are faced with a plethora of opportunities to leverage AI tools in their work (1). The availability of these tools pr